Category Archives: Channel

Put an ACE up your sleeve when designing incentive programs…

There are a million things to consider when designing an effective incentive program. But at a very high level you want to do three things… Get your audience to accept and commit to the program. Find a way to have your audience become owners of the program. You don’t want them to think the program […]
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Take me to the pilot… Good Incentive Design

Incentive programs are sometimes more art than science. I think that is due to a variety of studies that contradict each other and gurus who do the same. That tension creates “gray” areas and they get filled with the “art” part of the design. The contradiction starts with the “incentives destroy intrinsic motivation” camp – […]
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The Only 2 Incentives You Really Have to Think About

If I had a nickel for every time someone asked me “what incentive should I run to help me grow my business?” I’d have enough nickels to buy something really expensive. If I had a dollar for every time I’d been asked that I’d be on the beach not answering this question anymore. But the […]
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