My Backstory

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Thanks for visiting. You’re here because you must want to know a bit more about me.

Other than a few years working on the B-1 Bomber and the Space Shuttle I’ve pretty much been focused on influencing human behavior to help companies drive results and connect with their various business audiences. I do that by combining motivation theory, behavioral economic ideas and some good old fashioned common sense. I’ve been doing it for 25 years (more really – but after that many does a couple more really make it any better?)

Other stuff you might like to know….

Cancer survivor (I actually hate saying that but so many people are impressed by it I can’t help it… I want to be impressive.)

Cold survivor (see – that doesn’t have the same impact does it?)

Survivor – aren’t we all. I applaud you for making it… For getting past your issues (we all have them) and being who you are. My problems are no more impressive, important or insurmountable than yours and you deserve the same accolades for making it this far in your life. Congratulations. We are all survivors.


Born in Paris, France.


Went to 7 schools in 10 years. Total of 9 schools from start to finish! (This trained me to be able to fit in quickly and be very comfortable in new situations.)


Brother to three sisters and two brothers (yeah… that’s 6!)

The 80’s wasn’t kind to the fashion industry.


Father – two children – one of each. They are older than in the picture below (but not as cute unfortunately).


Husband (same woman since 1986 – another accomplishment right?)


Whiskey/Whisky (spelled both ways to satisfy the purists) drinker – used to drink beer but life’s too short to wait to finish 12 or 16 ounces. Give me 2 ounces and let me go.

Enjoy the site.